Is you brand a hero? Is it a sage? is it a caregiver?
There’s one small mistake you are probably making that is RUINING your marketing plans.
You are probably neglecting a SUPER important concept that kinda is always blowing my mind and not talked about much—your brand archetypes. I had to share it with you because it’s one of those things that JUST CLICKS and makes everything else make so much more sense.
Okay, imagine this: your brand isn’t just a business, it’s a character in a story.
Like, if your brand were in a movie, what ROLE would it play?
Is it the HERO, always charging in to save the day?
Or maybe it’s the REBEL, breaking all the rules and doing things its own way?
Think about brands like Nike—they’ve got that Hero energy, right? Always pushing you to go further, be stronger. And then there’s Harley-Davidson, which totally rocks that Rebel vibe, like, “We’re not here to fit in; we’re here to stand out.”
So here’s the fun part: figuring out which archetype your brand fits into. Because once you do, EVERYTHING GETS EASIER.
It’s like your brand suddenly has this personality that people can connect with on a DEEPER LEVEL.
Let’s say your brand is the Caregiver. You’re all about taking care of people, making them feel safe and supported—kind of like Johnson & Johnson does.
That’s the kind of vibe you want in your messaging, visuals, and everything else. It’s like giving your brand a voice that feels SO TRUE to what you’re about.
And honestly, most brands don’t even realize they have an archetype. They’re just kinda floating, trying to be everything to everyone, and that’s when things get confusing, you know?
But when you LEAN INTO your brand’s archetype, it’s like you’re finally speaking your customer’s language, and they GET YOU.
So, what do you think? What character do you think your brand would be?
Not sure where to start? I’m here to help you figure it out 🧡
No gatekeeping! get the word out! Share this to your story and let others know too!
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