Let’s talk: brand experience

So what does it really mean?

You’ve probably heard it a million times from designers and brand strategists: your brand is so much more than just a logo. AND THEY’RE RIGHT. A logo is a crucial part of the puzzle, yes, but it’s just one piece of a MUCH LARGER PICTURE 🔮

Think about it—how often do you buy something solely because of the logo? PROBABLY NEVER. Even brands like Nike rely on more than just their logo to attract customers 💥

Logos are just one element of a comprehensive BRAND EXPERIENCE. When you consider your brand as a whole, you create a more powerful and trustworthy image that resonates with clients and customers. It’s this complete brand experience—every interaction, every touchpoint—that builds trust and loyalty, leading people to BUY FROM YOU OR RECOMMEND YOU 🎯

So… what is brand experience? Simply put, IT’S EVERYTHING 🌐

⇨ Your logo (yasss!)

⇨ Your colors + Color palette

⇨ Your fonts

⇨ Your imagery

⇨ Your language, tone of voice, the words you use

⇨ Your consistency

⇨ Your website and its UX

⇨ The copy on your content, website, emails, and platforms

⇨ Your processes

⇨ How you make people feel about your brand

⇨ How easy or hard it is for your people to find you

⇨ How someone feels when they receive your product or service

⇨ How you reach to your peeps and follow up

⇨ Your payment/checkout process

⇨ Your social media profiles and how you interact in the platforms

⇨ How you choose to communicate and what you communicate…

A brand experience is defined by HOW PEOPLE FEEL with EACH interaction and contact they have with your business. Your goal should be to make them feel AMAZING & WELCOMED every chance you get ★

Let’s chat about how I can help you DM me now 🦄

Follow @valentinalairet and @triangularstudio to learn more about branding, brand strategy and website design 💜

#branding #logo #brandidentity