We have crafted a new identity for Selah, positioning it as an exclusive flower boutique. We've underscored the brand's luxurious essence by stripping away the common clutter in flower shop branding and embracing minimalism, along with a neutral and light-colored palette.

Collaborating closely with Selah's owner and florist provided essential insights to develop a brand that truly resonates with their vision. In Panama, where Selah is based, the challenge was to stand out in a rapidly growing flower market filled with typical logos. Our aim was to design something that stood out among florists and flower shops and complemented and enhanced the beauty of Selah's arrangements.

Our solution? A versatile color palette that adapts to and harmonizes with every bouquet, making Selah's creations instantly recognizable. The abstract pattern, reminiscent of the various shapes and textures in a blurred flower arrangement, adds to the brand's unique identity.

This modern yet classically elegant identity mirrors the personality of both the boutique and its owners, setting Selah apart in the world of floristry.