Green Roots optimized wellness branding by Valentina Lairet | Triangular Studio

BRANDING AND WEB DESIGN

G.R.O.W. Green Roots Optimized Wellness

Green Roots came to us with a powerful mission: to bring optimized wellness and holistic healing into the mainstream—but their existing brand wasn’t keeping up with their evolution.

They needed a strategic brand refresh that aligned with their credibility, expanded offerings, and growth vision—while staying true to their core mission.

We didn’t just update their visuals. We elevated their entire presence—digitally and strategically.

What we did

Green Roots had an existing foundation, but it needed refinement. We took what worked and rebuilt the rest—enhancing their identity, sharpening their positioning, and developing a digital experience that converts.

Scope of Work:

Brand strategy & repositioning
Visual identity refresh
Custom website design
UX layout & conversion-focused design
Copy direction & brand messaging
Branded collateral

The Brand Identity

When creating the logo for Green Roots Optimized Wellness, we drew our inspiration directly from Chelsea Green’s dual passions: her fascination with the natural healing power of mushrooms and her keen interest in the science of wellness, symbolized by the DNA helix. Our design process focused on creating a unique blend of these elements, paired with the main purpose of the business, resulting in a series of illustrations where mushrooms and the iconic DNA strands intertwine. This fusion not only represents the merging of nature and science but also Chelsea’s innovative approach to wellness.

This logo is more than just a visual identity; it’s a narrative of Chelsea Green’s journey and her brand’s mission. By combining illustrative elements of mushrooms with the structure of DNA, we’ve crafted a logo that stands out for its creativity and meaningfulness, perfectly aligned with the color scheme that speaks to the heart of Green Roots Optimized Wellness.