BRANDING | WEB DESIGN | COLLATERAL DESIGNFaitherapy: A Soulful Brand Refresh Rooted in Clarity & Purpose
Faitherapy came to us with a clear mission—to help individuals heal, grow, and reconnect with their faith through therapy. But their brand no longer reflected the depth of the work they were doing or the emotional resonance they offered.
They needed a brand that felt aligned. Grounded. And ready for their next chapter.
We refreshed their brand identity to feel more intentional, more elevated, and more impactful—without losing its warmth.
What we did
This was a brand rooted in purpose—it just needed refinement. We honored the heart of Faitherapy’s original identity while evolving it into a more polished, strategic, and scalable visual system.
Scope of Work:
Brand Strategy Refinement
Visual Identity Refresh
Typography & Color System
Logo Suite & Submarks
Branded Collateral Concepts
50+ Page Brand Style Guide
Homepage Website Design
Bee Well Membeship Landing Page Design
The Brand Identity
The refreshed identity balances softness and strength—reflecting both the spiritual and psychological foundation of the Faitherapy mission. We created a refined color palette, modern serif + sans-serif font pairings, and a thoughtful logo suite that feels trustworthy, nurturing, and professional.
We also incorporated subtle symbolism inspired by faith and growth, most notably through the hexagonal dot on the “i” in the logo—a nod to the structure of a beehive and the themes of connection, purpose, and community.
The Faitherapy Style Guide
We developed a comprehensive 50+ page brand style guide for Faitherapy to ensure consistency and confidence across every platform.
Inside you’ll find:
Brand tone and voice guidelines
Logo usage + variations
Color theory + applications
Typography pairings
Brand personality traits
Visual direction for social, print, and digital assets
